Inspiration: Wool and The Gang
The design team at London based knitting company, Wool and The Gang, has done something truly outstanding for the knitting community. It has brought a new generation of women & men to the knitting world. For all intense and purposes, it has made knitting cool again. In this day and age, where we rely too much on man made fabricated things, Wool and The Gang has made it their mission to try and bring back handmade sustainable goods. With their brilliant hashtags, vibrant wool colors, amazing patterns, and brilliant minimalistic typography, they have really attracted a young and new audience. Their packaging design and web design immediately drew me in and made me want to send the same message. They have been such a major influence with my own designs for my senior project and hopefully I have captured their essence. I want knitting to be something that needs to be done again, not simply a hobby, but a passion.