CSUEB Electronic Art Seniors share their thoughts!

My Inspiration: Gareth Procter

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The Swan Hotel

Gareth Procter is an Australian brand designer and creative director. In his ten years of experience he has created some terrific brand identity projects. My personal favorite is The Swan Hotel where he created a series of hotel items that correlated with the hotel’s brand. The Do Not Disturb sign personally inspired the seahorse design for my own senior project as it used the shape elements of the animal. The organic feel of his project also inspired my bath products line for my senior project. The logo for the hotel takes a playful spin on typography as the “S” resembles a swan.


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